Michael shumway biography

Any racer at the 2024 NASA National Championships at Utah Motorsports Campus likely spent some time in the LVRY space for driver meetings, to attend the welcome party or to pick up a new piece of equipment in the pro shop.

The space with tall ceilings and glass-paneled roll-up doors once had acoustic drop ceilings and gym carpeting.

The transformation is the vision of Michael Shumway, the principal behind LVRY brand, which manufactures premium motorsports safety equipment including helmets, suits and gloves.

NASA members also know Shumway as a fellow racer in the NASA Utah Region.

Founder of the Riot marketing agency and the full-service Riot Motorsport race shop, Shumway is credited with bringing new energy to the sprawling track built by the late Utah Jazz owner Larry Miller.

“When the Miller family sold the track, a lot of people assumed that the track was going away and I don’t know if it’s ever recovered from that,” Shumway said.

“The track is still an amazing place to rac